Frames & Lenses in Beloit and Brodhead

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Eyewear Options for Everyone

We’ve got eyewear options for the entire family in every budget and every style. Our team will help you pick the perfect frames for your face shape and lifestyle needs.

We carry durable frames for kids, funky colors and shapes for trendy teens, and style-savvy classics for office-goers. No matter your needs, we can find you something that fits your prescription and looks good too!

It shouldn’t be stressful to shop for eyewear—we’ll help make it easy by walking you through lens options, frame materials, and more. Come on in and shop for your perfect pair of glasses today.

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Our Brands

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Carolina Herrera

Find incredibly stylish sunglasses from Carolina Herrera. Sleek frames and demure lenses protect your eyes from the sun while showing off your effortless style. The look garners impact without going over the top.

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Chesterfield

Chesterfield eyewear offers contemporary, all-American styles for active lifestyles. The Chesterfield eyewear collection features a mix of modern and classic frames that appeal to a customer looking for a high value to cost ratio. Chesterfield XL frames are designed for larger men and included wider bridges and longer temples.

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Dragon

A Dragon State of Mind is exploring the unknown territory while continuing to unite the world and personas that make up our alliance. It set out to be leading eyewear in the active youth lifestyle.

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Flexon

Technologically advanced memory metal. Designed to stay in adjustment. More durable than other materials. A lightweight, comfortable, and extensive selection of styles.

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Gucci

Gucci is one of the most prestigious brands in the fashion and luxury field. Eclectic, romantic, and contemporary, Gucci is now taking a completely modern approach to what fashion is, re-establishing the rules for luxury in the 21st century.

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Hoya

Hoya provides a full range of proprietary lens materials, advanced designs for virtually every sight correction requirement, and superior scratch and anti-reflection coatings using Hoya's world-renowned Substrate Matching Properties™ processes.

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Juicy Couture

Classic styles and trends get a modern makeover, featuring Juicy’s signature look and feel. Distinct shapes, colors, and designs differentiate the Juicy Couture sunglasses from the rest.

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Kate Spade

Kate Spade's eyewear collection features eyeglasses and sunglasses that are flirty and feminine, frames in classic styles and modern shapes with striking prints and bold color palettes. These designs will impress any fashionista.

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Nike

Just do it.

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Safilo

For the adventurous child who loves to play without holding back, Safilo kids eyewear is built for comfort and curiosity. Safilo frames are durable and lightweight. Kids love the bright colors and are excited to wear their fun Safilo eyeglass frames.

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Saks Fifth Avenue

When you think Saks Fifth Avenue, you think haute couture. That’s exactly what you get with Saks Fifth Avenue Eyewear. These frames are stylish, sleek, and classic in a way that is totally you! Unleash your inner fashionista every day with stunning Saks Fifth Avenue Eyewear.

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Scott Harris

Whatever look you are feeling, be it edgy, refined, playful, or casual, Scott Harris eyewear will have it. Cutting edge fashion is combined with the highest quality materials to create this collection of frames.

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Silhouette

Silhouette is the leading manufacturer of high-quality eyewear, with a strong focus on rimless design—a celebrated leader with a unique commitment to design and to manufacture sophisticated eyewear.

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Tommy Hilfiger

High end casual with a dash of preppy American style are signatures of Tommy Hilfiger's designs. Providing unique men's and women's frames with a versatile blend of classic and modern style. Delivering on its unique image that the brand is best known for, each pair captures the true essence of what Hilfiger's eccentric fashion is built on.

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Vera Bradley

Located in Fort Wayne, Indiana, Vera Bradley continues to remain steadfast in our commitment to excellent quality, exclusive designs, and dependable customer service.

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Yves Saint Laurent

Yves Saint Laurent, one of the world’s most fashionable designers, has a collection of stunning eyeglasses that are sure to please. Known for European grace and class, these women’s glasses frames are for those who put style first. Yves Saint Laurent has been a standout in the fashion industry for decades and never disappoints by expressing his European elegance with classic French sophistication.

Come Visit Us

Beloit Family Eye Care

You can find us on E Grand Ave., right across from the Beloit Art Center. We look forward to welcoming you.

  • 531 E. Grand Ave.
  • Beloit, WI 53511

Please call our practice before visiting!

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Brodhead Vision Clinic

You can find us on 17th St. We have convenient parking available at the side of the building for our patients.

  • 1005 17th Street
  • Brodhead, WI 53520

Please call our practice before visiting!

Book Appointment
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